Kistler Custom Rods is a key leader in the fishing industry. As it is in many industries, the big guys get comfortable and stop innovating. That is where Kistler comes in. Since our inception, the Kistler team has made it our mission to push the industry by relentlessly innovating and developing superior products for anglers everywhere. We now have a track record over a decade long, and loyal customers around the world who have found out first hand why with Kistler, "Fishing Never Felt So Good!"